M.M.M.: Men Must Moisturize! (The key to aging beautifully)

“…the difference between a raisin and a grape or a prune and a plum is moisture.”

Wayne James


Special Areas

At around age 30, men realize that they have stopped growing up and have begun growing old. A wrinkle here, a gray hair there, adulthood sets in. And the proverbial “cream of youth” that made moisturizers redundant no longer rises to the top of the skin. As such, a man must pay special attention to areas of the body with especially thin or unusually rough skin: the neck; the area of the upper inner-arm, extending from right under the armpit down to the elbow; the elbows; the buttocks; knees; and feet should be moisturized with petroleum jelly on a daily basis in order to maintain elasticity in the skin. And, of course, a hand-and-body lotion should be used to moisturize the body after each shower or bath.  Nivea is a reasonably priced product that has proven effective on most skin-types.  A gentleman on a budget may wish to apply lotion to his body while it is still wet from his shower:  A little bit of lotion goes a long way when applied to wet skin.


Facial Scrubs and Moisturizers

 Most men know that the difference between a raisin and a grape or a prune and a plum is moisture. Yet many men still think that the thousands of skin-moisturizing products on the market are for women only. Consequently, on account of skin neglect (especially by light-skinned men, on whom dry, “ashy” skin may appear—at least perfunctorily—less obvious), many men, by age 40, look significantly older than they should. Fancy, expensive, designer moisturizers are not necessary; there are very good, modestly priced products available in most drugstores and supermarkets. Pond’s, founded in 1846 and manufacturing facial creams since the 1910s, is considered one of the absolute best.

Before applying moisturizer, the face should be thoroughly washed with lukewarm water and a soft washcloth. Facial soaps are not necessary on a daily basis. Besides, they tend to rob delicate facial skin of its essential oils. About twice per week, however, the face should be cleansed with an exfoliating cream, commonly called a facial scrub—which can also be found, modestly priced, in the typical drugstore or supermarket.  St. Ives’ Apricot Scrub is an excellent, well-priced product that agrees with the average skin-type.

When moisturizing the skin, it is important to apply the cream to the center of the face, spreading the cream towards the perimeter of the face using a gentle, upward stroke, which serves to tighten the skin.  The ring finger should be used to carefully apply moisturizer around the eyes. The forehead should also be moisturized using a slightly upward stroke, towards the hairline.  Moisturizer must also be applied to entire neck—front and back—down to about the collarbone. Neck-neglect is one of the reasons the neck is one of the first places to indicate aging.


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